Key points of how these new entrants are disrupting the Healthcare Industry per research by PwC:
- Two dozen of 2013’s Fortune 50 companies are healthcare new entrants. Of those, seven are retailers; eight are technology and telecommunications companies. Venture capital is also pouring into health startups.
- Consumers are willing to abandon traditional care venues for more affordable and convenient alternatives, signaling threats to traditional healthcare organization revenues, according to an HRI consumer survey.
- New entrants will propel the democratization and decentralization of healthcare, allowing consumers to access care anywhere.
- Consumer interest in price and quality transparency has sown a new market being hotly contested by new entrants and traditional healthcare organizations alike.
- New players are reshaping and expanding the $267 billion US fitness and wellness industry, which presents rapid paths to market, abundant sources of data and opportunities to build new market segments.
