AARRR: Pirate Metrics

OK, pirate metrics isn't about that type of pirate.  It is actually a 5 step framework to use when analyzing analytic data you have captured.

I actually did some research on it and put together a presentation for work.  Attached is the Powerpoint presentation (minus all of the work specific takeaways).  Hopefully there is something here that you can use to help grow traffic and revenue for your website.

Pirate Metrics: or AARRR

Value to Vision

Here's a great read sent to me from my friend Jason.  It is called "Value to Vision" and it a Management Report put together by MIT Sloan and SAS.  Jason is actually Director of Financial Planning at Providence Health where Analytics is a huge part of their day to day.

The document is 22 pages long but a really interesting read.  Here are the key takeaways from the article.  C Level executives who use analytics believe that:

• Data is a core asset of a company.  It can be used to enhance operations, customer service, marketing and strategy.
• More effective us of data equals faster results
• Support for analytics by senior management who embrace new ideas can lead to a competitive advantage.

Read more here!
Value to Vision - Data Analytics Report

EDIT:  had to remove link to full article.  Updated with a link to the preview!  Enjoy!