The document is 22 pages long but a really interesting read. Here are the key takeaways from the article. C Level executives who use analytics believe that:
- Data is a core asset of a company. It can be used to enhance operations, customer service, marketing and strategy.
- More effective us of data equals faster results
- Support for analytics by senior management who embrace new ideas can lead to a competitive advantage.
Value to Vision - Data Analytics Report
EDIT: had to remove link to full article. Updated with a link to the preview! Enjoy!

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